Group Social & Branding Lead

Job DescriptionPurposeThe Group Social & Branding Lead owns and drives the global brand and social media strategy for GEMS Education, ensuring consistency, creativity, and measurable impact across all touchpoints. This role is responsible for building a digital-first, social-first brand presence that connects authentically with parents, students, alumni, and wider stakeholders, reinforcing GEMS’ position as the region’s most trusted and forward-thinking education group.Key AccountabilitiesLead the development and execution of GEMS’ global brand strategy across all channels.Define and deliver a social-first and digital-first roadmap aligned with enrolment and engagement goals.Oversee the creation of dynamic, shareable, and impactful content designed for multiple platforms.Ensure brand consistency across schools, corporate platforms, and campaigns.Build, mentor, and inspire a high-performing brand & social team.Partner with PR, Creative, and Digital teams to deliver fully integrated campaigns.Monitor social trends, algorithms, and platform innovations to ensure GEMS stays ahead of the curve.Track, analyse, and report on brand and social performance, providing insights to optimise campaigns.Safeguard brand reputation online, including community management and escalation handling.SkillsExpected Qualifications & ExperienceBachelor’s degree in Marketing, Communications, Media, or related discipline.3- 5 years of experience in brand, social media, or integrated marketing leadership roles.Strong track record of developing digital-first, social-first brand strategies that deliver measurable results.Proven experience in managing teams within complex, matrix organisations.Exposure to education, lifestyle, or service-driven industries is an advantage.Job-Specific Knowledge & SkillsDeep knowledge of social media platforms, algorithms, and emerging digital trends.Strong understanding of content performance metrics and analytics.Expertise in community building, reputation management, and audience engagement.Creative mindset with the ability to translate insights into compelling content strategies.Excellent stakeholder management and leadership skills.Strong storytelling and brand guardianship, ensuring consistency and innovation across platforms.Data-driven decision-making combined with creative instinct.GEMS Education is committed to safeguarding and promoting the welfare of all of its students and staff. A UK-enhanced DBS or equivalent police check is a pre-requisite for all appointments.