Marketing Director

Marketing Director

Full-time

Company Description

Tahaluf is rewriting the events playbook. Its purpose is transformational, its DNA digital, and its ambition unprecedented. Tahaluf is scaling to further increase its lead as the largest B2B Live and On Demand Events organiser in Saudi Arabia: by SQM, Attendance, Colleagues and Revenue.
To scale at this pace requires exceptional local partnerships, and Tahaluf is proud to enjoy the support and partnership of several government and non-government organisations that are at the apex of Saudi’s B2B and B2C large scale events scene. In fact, our partners don’t just support the expansion of live events in the Kingdom; they’re also the partner of choice for heavyweights like Apple, Amazon and AliBaba.
Be part of something BIG! Building on the success of record-breaking tech event LEAP, which grew to be the world’s largest tech event globally in terms of attendee numbers in just its second edition, Tahaluf is making a huge impact on the global events sector. Tahaluf is bringing iconic Informa brands to the Kingdom of Saudi Arabia, including Cityscape Global, which celebrated record-breaking participation at its debut Saudi edition and award-winning cyber-security event Black Hat, as well as establishing Saudi-born brands, such as InFlavour, a not-to-be-missed meeting place for the global Food & Beverage industry.
Join our ambitious and highly committed team, who aren’t afraid to push boundaries and disrupt the status quo. Be ready to be thrown in at the deep end, taking on large-scale projects from day one, under the guidance of a supportive leadership team who will encourage your personal development and offer you new opportunities.
We’re building awe-inspiring experiences. We’re launching award-winning brands. And we’re scaling faster than any event organiser in history. Take a leap with Tahaluf, we’re offering you the chance to:

Work within a

highly dynamic business with the energy and style of a start-up

Be part of building a business that’s launching new products and events at scale
Take the opportunity to accelerate your career and make a real impact.

Job Description

We are seeking a passionate and dynamic marketing leader with a track record of driving highly successful teams across multiple projects. Working alongside the commercial and marketing teams the individual will be a key contributor to business strategy providing ideas and insight to drive continuous improvement and develop new initiatives. The Marketing Director will manage a team of senior managers, marketing executives and specialist functions and will be a skilled marketing strategist able to inspire creativity and enthusiasm in others. The individual needs to be analytical and data orientated with a history of testing and optimisation, but with creative flair and exceptional attention to detail. The candidate should have extensive experience of digital marketing and marketing technology and be accustomed to delivering in a fast-paced, dynamic environment.

Key Responsibilities:

To ensure strategic marketing objectives are identified and achieved To act as a change management ambassador, demonstrating a positive and constructive attitude towards challenges and change To share best practice within the team and wider business To ensure the team has the appropriate skills and resources to deliver agreed objectives To actively contribute to the strategic plans for products within the portfolio To manage an event marketing team and work with specialist functions and roles including; digital marketers, designers, content creators, social media and audience development

Key Performance Indicators:

Devise and deliver innovative consumer and B2B marketing campaigns to achieve pre-determined objectives/targets Marketing team is motivated and appropriately skilled/trained to carry out their responsibilities Marketing team works collaboratively with other departments to deliver shared objectives Marketing campaigns are delivered within budget with spend allocations based on sound commercial reasoning

Main Duties & Responsibilities:

Leadership

Member of the portfolio’s management team Active role in the development and implementation of initiatives Work with portfolio management to develop value propositions and messaging to drive engagement and conversion Identify and deliver key portfolio-wide projects to position products for continued growth (e.g. branding, cross marketing, key account management, first time exhibitor experience etc) Understand recent customer survey feedback and apply this information to marketing strategies Identify risks to the business achieving marketing targets and work with the portfolio management team to mitigate Share marketing case studies and best practice from across the business by forging collaborative relationships with marketers from across the portfolios.

Management

Lead a team of marketing and digital managers across a portfolio of products. Provide guidance, feedback and inspiration to the team. Work with Marketing Managers to ensure successful delivery of marketing campaigns in line with agreed KPI’s, event and divisional strategy. Work with line reports to develop skills and competencies and ensure they have a clear development roadmap. Develop succession plan to identify top talent, flight risks and guarantee continuous delivery from the team. Champion the adoption and optimisation of marketing technology solutions Cultivate and demonstrate a high-performance culture within the marketing team.

Campaign Strategy & Delivery

Lead the portfolio’s marketing strategy. Responsible for the marketing, data and digital portfolio strategy and delivering strategic show marketing. A clear understanding of the business’s overall mission, how this should be communicated through marketing and PR and an ability to use marketing technology to deliver results. Responsible for best practice and knowledge sharing (marketing, digital, data and customer insights) across the portfolio. Take the lead and document the results of pilot projects and testing. Develop the capabilities of marketing across the portfolio, integrating technology into the strategy and tactical delivery. Ensure team are equipped with the skills to deliver a fresh campaign strategy. Manage budgets and allocate resources amongst projects. Demonstrate and encourage creative approaches, using market intelligence, and apply it to show content to create unique and engaging visitor experiences. Work with show teams to optimise the engagement at each touch point in the customer journey by encouraging teams to introduce new ways of marketing and reduce reliance on more familiar activities that produce declining results. Identify trends in data to encourage teams to do more of what works and less of what doesn’t; navigating the move away from opinion-driven decision making to data-driven decision making.

Qualifications

Minimum Education Level:

Educated to degree level or equivalent Background Knowledge, Skills & Experience:+ Significant marketing leadership experience
+ Experience of managing a senior team (managing managers)
+ Experience of working with and managing senior stakeholders, including government
+ Extensive experience of consumer marketing, ideally in events
+ Analytical and questioning mindset
Deadline and target driven Thorough understanding & experience of digital (PPC, SEO, online advertising) and direct marketing Database development and growth including segmentation / advanced targeting Building relationships with partners and stakeholders Significant exposure to design and print suppliers / agencies Experience of working in a pressurised environment Excellent verbal and written communication skills* Proficient in MS Office including intermediate/advanced PowerPoint,