Marketing Data & Insights Analyst

OVERVIEW

Position

Marketing Data & Insights Analyst

Job Code

Reports to

Data & Insights Manager

Direct Reports

Division/Section

Department

Sector

Marketing

Job Family

Role Purpose

As a Marketing Data & Insights Analyst, your primary responsibilities will include leveraging your extensive experience in data and insights to drive informed marketing decisions. You will play a crucial role in the organization by:

KEY ACCOUNTABILITIES & ACTIVITIES

• Conducting in-depth analysis of marketing data using tools such as PowerBi, Tableau, Python, SQL, and Excel.
• Applying advanced techniques like DAX, forecasting models, VBA, and macros for accurate data interpretation.
• Creating complex and visually appealing analytical reports and presentations in PowerPoint.
• Demonstrating an excellent understanding of key marketing metrics and platforms, including Google Analytics, ad platforms data, SEO analytics (e.g., BrightEdge, Semrush), social media data (e.g., Sprinklr, BrandWatch), and media intelligence (e.g., CARMA, Meltwater).
• Analyzing surveys and other sources to provide insights into marketing performance and effectiveness.
• Engaging with stakeholders to understand business requirements and translating them into actionable insights.
• Collaborating effectively in a matrix environment, demonstrating adaptability and ownership of tasks in low to middle complexity projects.
• Ensuring high data literacy and attention to detail to maintain accuracy in reporting solutions.
• Developing well-designed reporting solutions that meet the specific needs of stakeholders.

BACKGROUND, SKILLS & QUALIFICATIONS

Knowledge, Skills and Experience

• 5-7 years of overall experience in data and insights.
• Specific expertise with 3-5 years dedicated to working with marketing data and insights.
• Proficient in PowerBi, Tableau, Python, SQL, Excel (including DAX, forecasting models, VBA, and macros), and PowerPoint.
• Demonstrated ability to use advanced techniques for data analysis and interpretation.
• Excellent understanding of key marketing metrics, Google Analytics, ad platforms data, SEO analytics (e.g., BrightEdge, Semrush), social media data (e.g., Sprinklr, BrandWatch), and media intelligence (e.g., CARMA, Meltwater).
• Experience in analyzing surveys and other sources for marketing insights.
• High data literacy with a keen attention to detail and accuracy.
• Ability to multitask and learn quickly.
• Prior experience in stakeholder management.
• Adaptability to work in a matrix environment.
• Ability to own the completion of specific tasks in low to middle complexity projects.
• Proven track record of delivering results within set timelines.

Qualifications

• Relevant bachelor's or master's degree in a related field (e.g., Marketing, Business Analytics, Data Science).
• Prior experience in business analytics, preferably gained in marketing, business consultancies, media agencies, or client-side roles.
• Basic understanding of key data strategy aspects, including data governance, privacy, security, data collection, processing, and data quality.

• Familiarity with the roles in the data team, such as data engineers, data scientists, reporting specialists, and data collection and activation specialists.
   
• Desirable experience in UX/UI design, contributing an additional layer of expertise to the role.

COMMUNICATION - MAIN STAKEHOLDERS

Internal

External