Application Deadline: 31 May 2025Department: Sales & MarketingLocation: Saudi Arabia - YanbuDescriptionThe overall scope of the Director of Marketing is promote Kempinski Hotel & Resort Sariya Yanbu and outlets as the market leader ensuring compliance with the brand Kempinski.Key ResponsibilitiesStrategy & BudgetDevelop and agree the hotel marketing plan with the Director of Sales & Marketing.Pro-actively promote rooms, food and beverage outlets, conference and events, or any other activity with potential to drive revenuePlan and create promotions and packages together with the relevant departments, i.e. F&B, Revenue, Spa etc…and incorporate a multi-channel approach to all activitiesConduct competition analysis on a regular basis and review positioning of key revenue driving areasUnderstand market trends and target customer in order to develop appropriate campaigns and maximize revenuesLiaise with relevant agencies to deliver campaigns (Marketing, PR, Creative, Brand)Finalise and manage marketing budget keeping track of actual versus planned marketing budgets and providing input and recommendations as needed regarding reallocation of funding.Forecast ROI for each activity, tracks results (ROI) of all marketing initiatives, including online, direct mail and print advertising and review spend where relevant.Content ManagementResponsible for overseeing development of content for both offline and online activities.Regularly review hotel information on the intranet, kempinski.com, GHA and other third party websites to ensure it is up to date and relevant.Develop annual plan of all content needs across all channels including brand website, GHA, KENT newsletter, social media sites.Plan and supervise photo shoots developing shot list while keeping goals of the property and brand image in mind.Develop videography supported by Director of Sales & Marketing, creative agency and Kempinski corporate team.Ensure picture storage and distribution systems are maintained (Picture Park & VFMLeonardo) while ensuring that the hotel has the required photo rightsMaintain all collateral, advertisements, open files and other relevant assets as “owned” by the propertyCollateral and advertisingOversee the creation and production of collateral both online and offline as per the brand guidelines.Ensure consistency in individual property’s voice on all guest touch points following brand guidelines as well as outlet identities where relevant.Develop the communication plan and content for the monthly KENT newsletterProvide content on a regular basis for the Corporate Kempinski NewsletterCreate, coordinate and maintain give-aways and collateral.Implement and multi-channel advertising plan in feeder markets, review ROI and adapt campaigns as neededBrand guardianIn partnership with the GM, and the DOSM, the Director of Marketing is the brand custodian for the hotel and Kempinski brandResponsible for ensuring that all collateral and communication complies with the Kempinski brand guidelinesMaintain updates of corporate marketing guidelines informing and updating colleagues accordingly.Communication and reportingLead the monthly marketing meeting to discuss future campaigns to drive performanceCommunicate and coordinate with internal departments including but not limited to sales, revenue, food and beverage, purchasing, finance etc…Communicate and coordinate with external partners including but not limited to Kempinski corporate office, Kempinski regional office, marketing agencies, public relations agency, tourism boards etc..Contribute to my.kempinski to share marketing best practicesSupport corporate and regional initiatives as per deadlinesPrepare monthly reports for GM, Regional office and owning company as prescribedMaintain and develop guest database for mailings.Ensure complete knowledge of all hotels activities, promotions, new colleagues etc…Self DevelopmentParticipate in Kempinski marketing training programsKeep up to date with Marketing trends and tools to enhance the continual learning process and make recommendations to the Director of Sales & Marketing.Network with colleagues in similar positions in the local hospitality and tourism industries, as well as other potential business related industries.Keep updated with the latest developments in the hotel including all activities, promotions, rates of the hotel.Additional responsibilities and tasks can be added at any time according to the needs of the business and of the hotel.Skills, Knowledge and ExpertiseEDUCATION: Bachelor Degree in Hospitality or in MarketingEXPERIENCE: To fill the position, one of the following is required:6-8 years experience in the hotel marketing department6-8 years experience in a media agencyLANGUAGE: Ability to work and communicate in a multinational environment:Local language – excellent oral and written skills (as applicable)English – excellent oral and written skillsAdditional language - beneficialCOMPETENCIES:Proficient understanding of the Marketing Principle fundamentals, concepts, tools and practicesCopywriting skillsExperience in developing and running Marketing campaigns and their analysisProven project management skillsExperience in contract negotiationsTECHNICALCOMPETENCIES:Excellent skills in Microsoft officeCreative programmes such as photo-shop, indesign etc is a plus