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Job Description
- Define company objectives
- Review sales data and stock levels
- Optimization of sales and increase conversion rates
- Analyze internal data and web analytics
- Develop pricing strategies for the e-commerce store
- Returns management
- Plan promotional campaigns such as contests or giveaways
- Plan advertising campaigns, including deciding on media channels
- Develop SEO and SEM strategies
- Evaluate website design and discuss plans to improve
- Initiate market research studies
- Provide marketing or technical advice to clients
- Direct the hiring of advertising, promotions, and marketing staff and oversee their daily activities
Job Requirements
- Business management know-how
- Knowledge of strategies for increasing sales
- Affiliate marketing
- Knowledge of SEO
- Digital Advertising: Google Ads, Facebook Ads
- Market research and analytical skills
- Expertise in the industry and product
- Strong communication skills and ability to work in a team
- Developing and designing online and email marketing campaigns
