Job Details
Experience Needed:
Career Level:
Education Level:
Salary:
Job Categories:
Skills And Tools:
Job Description
- Manage all paid marketing campaigns & adjust tactics to meet objectives and budgets.
- Create paid campaigns & ads across various media platforms to help drive growth across all channels.
- Plan, build & execute creative & engaging paid campaigns.
- Monitor & analyze performance to develop ways of spending more efficiently.
- Create accurate reports outlining results, recommended opportunities for improvement on a daily, weekly & monthly basis.
- Optimize campaigns by making continual adjustments to targeting and bidding on all relevant platforms in order to maximize the impact of the ads.
- Recommend & define digital advertising campaign strategies and test plans that reach business objectives.
- Experience in running campaigns, ads &content across multiple media platforms, including online direct marketing channels (Twitter Ads, Google Ads, etc.
- Have strong excel capabilities and proficiency with Google Analytics, Google docs, and MS Office Suite
Job Requirements
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
- Experience with doing audience and buyer persona research
- Up-to-date with the latest trends and best practices in online marketing and measurement
- Good understanding of social media KPIs
- Interest in following advertising and media trends
- Attention to detail
- Proven experience as Media Buyer or similar role; experience in digital media is preferred
- Strong analytical skills and data-driven thinking
