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Job Description
- Design content marketing strategies and set short-term goals.
- Online and offline marketing: hands-on experience with digital media, including SEM, display, social, email, and affiliate channels.
- Experience working with a sales team in both Sales Enablement and Account-Based Approach.
- Knowledge of Demand Generation tactics and Lead Conversion principles.
- Understanding of A/B and multivariate testing, user segmentation, and reporting processes.
- Ability to create value propositions that communicate clearly to targeted audiences.
- Extensive experience creating audience segments and developing marketing campaigns that deliver a targeted message and create affinity with brands.
- Accomplished at leveraging full value from marketing automation processes and tools.
Job Requirements
- BSc degree in Marketing or relevant field.
- 4+ years of hands-on marketing experience in a B2B role.
- Excellent understanding of B2B marketing.
- Demonstrated ability to manage the budgeting process and use analytical skills.
- Proven track record in delivering marketing campaigns that drive sales growth.
- Ability to remotely create and manage marketing strategies
- Excellent communication skills.
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