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Job Description
Job Description
- The Amazon Marketing Specialist will ideate, implement, and analyze best online marketing statements through product detail page execution, digital merchandising, and brand-specific content to commerce initiatives. You will also be responsible for the execution and daily optimization of timely and compelling digital marketing campaigns, including PPC, coupons & discounts, video, display advertising, and insight-driven reporting.
Roles and Responsibilities
- Create and manage digital ad campaigns to meet company targets.
- Create and optimize marketing campaigns and strategies for multiple international markets simultaneously.
- Optimize budgets and spend according to ad performance.
- Analyze data to determine ways to optimize performance to improve conversion rates, open percentages, and other key metrics.
- Provide regular performance reports to supervisors.
- Make recommendations to continually improve performance by analyzing internal results, competitive data, and keeping on top of industry trends.
- Document clearly defined action steps and recommendations.
Job Requirements
Requirements
- Proven work experience as an Amazon Marketing Specialist.
- Hands-on e-commerce or online marketplace experience.
- Knowledge of Amazon Vendor Central and paid advertising experience (pay per click) is a plus.
- Digital Marketing Experience.
- Advanced Excel knowledge and skills.
- Excellent written and verbal communication skills.
- Strong analytical and data interpretation skills.
- Strong ability to multitask.
Skills
- Advanced Excel Skills
- Communication Skills
- Analytical
- Data Interpretation Skills
- Digital Marketing
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