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Job Description
- Assist in the development and implementation of the company’s brand strategy
- Ensure all marketing efforts serve to achieve immediate and long-term business goals, identifying and executing improvements for processes, content, and lead generation
- Prepare marketing activity reports and metrics for measuring program success
- Provide market research, forecasts, competitive analyses, campaign results, and consumer trends
- Support the maintenance and development of internal tools, including a credentials database, tracking capability, global contact directory, and intranet sites
- Conducting research to analyze competitive landscape, market trends and customer behavior and preparing reports by collecting, summarizing and analyzing data
- Support in establishing and evaluating a marketing strategy and plan by updating calendars and organizing and planning promotional presentations
- Communicating campaign deliverables, objectives and timelines to their team while providing instructions for promotion or use
- Planning and managing trade shows, conferences, events and meetings by identifying, coordinating and assembling requirements, developing assignments and schedules, coordinating mailing lists and establishing contacts
- Continually seeking and researching new sources of prospective customers while providing recommendations to marketing and sales leadership
- Following up with the sales team on marketing leads and preparing the monthly report including leads statement and closing ratio
Job Requirements
- Bachelor’s degree in marketing, advertising,
- Past work experience as a marketing coordinator or similar role
- Knowledge of traditional and digital marketing, content marketing, and social media marketing
- Experience with research using data analytics software
- Excellent writing, communication, and presentation skills
- Proficiency in full Microsoft Office suite, especially with Excel and PowerPoint