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Job Description
- Carrying out market research to keep up to date with customer trends, as well as trying to predict future trends
- Developing strategies and managing marketing campaigns across print, broadcast, and online platforms to ensure that products and services meet customers’ expectations and to build the credibility of brands
- An advocate of the brand essence, identity, and tone of voice guidelines.
- Evaluating customer research, market conditions, and competitor data
- Analyzing the success of marketing campaigns and creating reports
- Supervising advertising, product design, and other forms of marketing to maintain consistency in branding
- Meeting with clients and working with colleagues across multiple departments.
- Organizing events such as product launches, exhibitions, and photoshoots
- Install and oversee social metrics to provide insight into social and content performance as well as brand empathy.
- Create strategies to drive online traffic to the Company channels.
- Oversee the social media strategy for the Company.
- Plan and strategize and deliver an effective content marketing strategy, maintain the brand and identity, secure feedback, endorsement, and support from key stakeholders.
- Plan the budget and control of the content, web, and social media channels also liaison with other key budget holders regarding the Company branding and marketing campaigns.
- Tracking conversion rates and making improvements to the digital channels
- Utilizing a range of techniques including paid search and social media, SEO, and PPC.
- Develop KPI structure for digital performance review.
- Ensure adherence to and implementation of the brand strategy across digital infrastructures and in all copy and content creation.
Job Requirements
- Bachelor’s degree in Business Administration, marketing, advertising, or communications.
- Branding / Digital Media Management Certificate or Diploma
Experience
- 3 to 5 years of relevant experience.
- Experience with digital and print marketing, content marketing, and social media marketing.
Technical Skills
- Up to date with the latest trends and best practices.
- Excellent communication and people skills
- Strong organizational and time-management abilities and abilities to multitask.
- Strong analytical and critical thinking skills.
- Flexible, adaptive, and collaborative personality.
