Visual Merchandiser (VM) - (Retail Fashion)

Visual Manager Duties and Responsibilities

• Arranging a retail store in a way that maximizes profitability involves several tasks. We perused a handful of visual manager job descriptions to come up with the following list of core duties:

Monitor Visual Merchandising Strategies of Competing Brands

• Visual managers have to constantly monitor what their employer’s competition is doing visually. This involves visiting their store locations and experiencing their floor layout through the eyes of the customer.

Strategist with Operations Team

• Visual managers develop their merchandising strategies off of the physical inventory of their stores. They alter the floor plan based on what is selling well, what is on sale, and what is in season.

Develop Designs for Merchandising Signage

• “Signage” is a key part of the visual merchandising process. Visual managers work with the design team to create marketing materials that are most likely to influence customer behavior.

Develop Training Programs

• One component of any visual merchandising plan is developing a training program that helps store employees maintain the visual standards set forth in the visual manager’s strategy.

Implement Visual Merchandising Strategies

• Visual managers who are responsible for more than one store visit each location to help staff rearrange their store to the latest visual standards. They also guide sales associates through a training program that goes over the company’s visual standards. Visual managers who work in-store tweak their strategy based on available inventory.