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Job Description
- Write effective website and marketing copy for any relevant Breadfast platforms, press releases, websites, and social networks.
- Create and monitor email marketing campaigns, ensuring that design and layouts are user and mobile-friendly, develop and track campaigns, focus on growing email lists and open/CTR, and minimizing list decay and unsubscribes.
- Own the Breadfast blog, LinkedIn blog, (and eventually the Breadfast Coffee blog) and create engaging, entertaining and educational posts (preferably with Arabic translation) that will be promoted across a range of channels and platforms.
- Conduct friendly outreach to bloggers and press outlets for the purpose of growing online visibility.
- Coordinate and report to brand manager, working closely with the design team for engaging newsletter/blog visual content.
Job Requirements
- Bachelor’s degree
- 2+ years of experience creating content
- Strong attention to detail and organizational skills
- Ability to write creatively in both English and Arabic (Standard and Egyptian)