Digital Marketing Specialist
Tawzef -
Nasr City, CairoPosted 3 years ago116Applicants for1 open position
- 55Viewed
- 0In Consideration
- 26Not Selected
Job Details
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Job Description
- Developing and executing the organisation’s annual digital marketing plan, including PPC, SEO, Social Media, Affiliates and Display/Re-targeting
- Devising innovative digital marketing campaigns, that feed into the organisation’s overarching marketing strategy
- Creating engaging digital content that increases customer engagement and enhances the organisation’s online brand
- Implementing strategies to drive traffic to the organisation’s website, including SEO and PPC
- Creating and implementing a social media policy and framework for the organisation
- Moderating all social media platforms including Twitter, Instagram and Facebook
- Managing the digital marketing budget, including allocating budgets across different channels and platforms
- Producing regular digital dashboards for the Head of Marketing, reporting progress against set KPIs
- Working closely with colleagues in sales and IT to ensure all activity is integrated
Job Requirements
- Proven experience managing a digital marketing function for an organization
- Strong track record implementing successful digital marketing campaigns
- Experience using content management systems
- Knowledge of website analytics tools, for example, Google Analytics
- Experience in setting up and optimizing Google AdWords campaigns
- Bachelor’s degree in marketing or business
