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Job Description
We are looking for a Media Buyer to negotiate and buy advertising inventory for the company. You will ensure that ads reach target audiences through high-quality channels at the lowest possible prices.
In this role, you should be an effective negotiator, critical thinker and able to establish trust and build rapport with media professionals. If you’re knowledgeable about current media channels and advertising options, we’d like to meet you.
Your goal will be to optimize ad exposure and outdo competition while staying within budgets.
Responsibilities
- Help identify target audiences and plan effective media campaigns
- Optimize plans and budgets according to the best media mix
- Prepare schedules and adjust when needed
- Experiment with new platforms and channels
- Ensure ads are creative and displayed appropriately
- Monitor costs, efficiency, and return on investment (ROI)
- Developing effective media buying strategies
- Report to top management and build long-term strategies
- Compare and negotiate rates, ad space, and airtime
Job Requirements
- Organizational and multitasking abilities
- Attention to detail
- Experience with doing audience and buyer persona research
- Proven experience as Media Buyer or similar role; experience in digital media is preferred
- Interest in following advertising and media trends
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