Senior Marketing Specialist

International Group For Modern Coating -
Cairo, EgyptPosted 3 years ago

52Applicants for2 open positions

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Assist in analyzing marketing data (campaign results, conversion rates, traffic etc.) to help shape future marketing strategies
Gathers information on market trends and activities, enabling marketing research management to monitor and evaluate market trends and activities in order to propose marketing strategies.
Analyzes and reports on customer segments and trends to identify product and market opportunities.
Monitors and assesses all market related and customer information and feedback where appropriate, to ensure that the organization maintains an edge over competitors.
Monitors and assesses sales volume and contribution potential for the organization's brands in all trade sectors and in all retail accounts, to certify that relevant information is used in developing appropriate marketing strategies.
Builds and maintains close working relationships with sales and marketing and ensures that trade and market intelligence is provided.
Assists in the development of custom-made trade promotions which will assure that margins are maintained, while reinforcing brand and customer image.
Liaises with the press and relevant PR contacts.
Monitors and controls project budgets and forecasts for forthcoming promotions expenditures.
Undertake individual tasks of a marketing plan as assigned
Collaborate with marketing and other professionals to coordinate brand awareness and marketing efforts