Trade Sales Manager.

Join Werefresh group and work with a leader team in the Food and beverage industry with one of the leading global brands Lavazza and our own Brand Nafee Coffee. 

We are looking for a dynamic Retail & E-Commerce Channel Manager, your primary function is to plan, and launch the Retail & E-Commerce channel with optimum execution. 

Develop and manage distribution in the trade (online and offline) in tandem with market targets and defined distribution strategy.

Responsibilities 

• Responsible for Retail Channel the Numeric distribution expansion plans by segment and classification
  Responsible for the E-commerce channel and agreements
• Ensure Net Sales, Sell Out Targets, Inventory Days and Days to Collect sales according to Werefresh Guidelines
• Conduct top Negotiations and coaching the Team in all topics related to Point of Sale execution, exhibitions, Term & Conditions, planning Promotional and Collaborative Events
• Maintain excellent business relationship with Direct Trade Customers by leading and supporting Customer Engagement Initiatives looking for sustainable growth for both sides
• Support Annual Commercial Planning and execute frequent revisions to the plans agreed
• Coordination of Special and Collaborative Events to drive Sales and Improve sales Mix
• Ensure excellence in Execution at Retail Environment and Channel Level by supervising and coaching executives/Operation, Customer Development Managers, always aligned to agreed strategies and guidelines
• Drive multifunctional business approach by fostering inter-departmental cooperation with Marketing, Retail Marketing, In Store Management and Finance
• Own all elements of the Net Sales Gaps and Opportunities Assessment, Demand Plan Exceptions, Diagnostic Phase

MANAGEMENT/SALES

• Manage the relationship with the customer contact for sale of products at assigned accounts.
• Manage products in assigned accounts.
• Determine current and on going product needs at accounts and look for ways to increase sales.
• Perform outside sales functions.
• E-Commerce focus, recruiting new accounts and manage to get best deals for primary, second placements and promotions.

EXECUTION

• Work under minimal supervision.
• Establish and maintain friendly and professional relationships with your customers to increase sales and selling space
• Evaluate all competitors’ activities such as new launches and price reductions and communicate with Managing director.
• Meet monthly key performance indicators (KPI‘s) focused on the following areas: sales, distribution, pricing, display, new accounts and other merchandising components.
• Build and protect the brand through proper rotation to ensure fresh product and set proper brand flow following standards.
• Increase inventory and diversity of products offered at each account while delivering fresh product and constantly looking to improve in store branding. 
  
   

BUILDING SUCCESS

• Manage and handle day to day key account activities such as listing, promotion, branding and visibility.
• Coordinate with internal supply chain to align delivery operation and product listing.
• Develop and execute in Shopper Promotion & Merchandising plan according to Must-Stock-List by store type.
• Manage a team of sales reps and merchandisers. (Needs to be recruited)
• Negotiate and build good relationships with Modern Trade channel buyers and stake holders.