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Social Media Digital Marketing Specialist

unilearn
6th of October, Giza
Posted 3 years ago
69Applicants for1 open position
  • 59Viewed
  • 24In Consideration
  • 3Not Selected
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Job Details

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Job Description

Position Summary:

  • An energetic Social Media Specialist to attract and interact with targeted networks users.
  • The goal is to progressively achieve superior customer engagement, website traffic and revenue by strategically exploiting all aspects of the social media marketing roadmap.
  • Social media specialists should have a solid understanding of how each social media channel works and how to improve content so that it is engaging on those channels. 
  • You are responsible for relevant conversations on behalf of the brand and providing support to current and prospective customers.

Key Activities:

  • Set up and optimise company pages within each platform to increase the visibility of company’s social content.
  • Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action.
  • Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification.
  • Moderate all user-generated content in line with the moderation policy for each community
  • Create editorial calendars and syndication schedules.
  • Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information.
  • Collaborate with other departments (customer relations, sales etc.) to manage reputation, identify key players and coordinate actions.

Job Requirements

  • Bachelor’s degree or a Diploma in Business, Marketing, Mass Communication, or Multimedia fields
  • Proven working experience of more than 3 years in social media marketing
  • Excellent consulting, writing, editing (photo/video/text), presentation and communication skills.
  • Demonstrable social networking experience and social analytics tools knowledge.
  • Adequate knowledge of web design, web development, CRO and SEO.
  • Knowledge of online marketing and good understanding of major marketing channels.
  • Positive attitude, detail and customer oriented with good multitasking
  • Fluency in English

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