Social Media Digital Marketing Specialist
unilearn -
6th of October, GizaPosted 3 years ago69Applicants for1 open position
- 59Viewed
- 24In Consideration
- 3Not Selected
Job Details
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Job Description
Position Summary:
- An energetic Social Media Specialist to attract and interact with targeted networks users.
- The goal is to progressively achieve superior customer engagement, website traffic and revenue by strategically exploiting all aspects of the social media marketing roadmap.
- Social media specialists should have a solid understanding of how each social media channel works and how to improve content so that it is engaging on those channels.
- You are responsible for relevant conversations on behalf of the brand and providing support to current and prospective customers.
Key Activities:
- Set up and optimise company pages within each platform to increase the visibility of company’s social content.
- Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action.
- Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification.
- Moderate all user-generated content in line with the moderation policy for each community
- Create editorial calendars and syndication schedules.
- Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information.
- Collaborate with other departments (customer relations, sales etc.) to manage reputation, identify key players and coordinate actions.
Job Requirements
- Bachelor’s degree or a Diploma in Business, Marketing, Mass Communication, or Multimedia fields
- Proven working experience of more than 3 years in social media marketing
- Excellent consulting, writing, editing (photo/video/text), presentation and communication skills.
- Demonstrable social networking experience and social analytics tools knowledge.
- Adequate knowledge of web design, web development, CRO and SEO.
- Knowledge of online marketing and good understanding of major marketing channels.
- Positive attitude, detail and customer oriented with good multitasking
- Fluency in English