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Public Relations & Brand Strategy Manager

Vivo Egypt
New Cairo, Cairo
Posted 3 years ago
150Applicants for1 open position
  • 23Viewed
  • 6In Consideration
  • 14Not Selected
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Job Details

Experience Needed:
Career Level:
Education Level:
Gender:
Salary:
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Skills And Tools:

Job Description

 

A- Regional Cooperation: 

  • Liaison with global & regional teams regarding advertising campaigns & seasonal promotions.
  • To share market insights, key economic indicators, religious / cultural pros & cons with the global team to develop an effective communication for the target customers.

 

B- Media Management:

  • To formulate and implement media activity across the media in order to raise awareness, drive business and enhance brand reputation
  • Negotiate with Media Buying House. Devise the media strategy and to execute effective media mix
  • Editing and developing adaptations of television commercials and music /audio files for the campaign.
  • To ensure that all media communications (i.e. press, radio TV, website, online/social media activity) is integrated with marketing and other strategic campaigns
  • Disseminating all the copies of the TVCs to the relevant TV channels/publications and compiling analysis of media reports.
  • Reconcile media invoices and agency bills.
  • Production of localized TVCs and Animated Function Video, from concept to final TVC/Video.

C- Event Management (Launch & Media Events): 

  • Manage legal contract negotiations and execution (while protecting brand’s interest) with agencies/vendors.
  • Planning of events from start to finish according to requirements, target audience and objectives
  • Negotiate with and source the vendors and suppliers.
  • Supervising all operations. Covering 360-degree aspects of the entire event.
  • Selection of talent pool, finalizing celebrity list and event agenda.
  • Coordinating simultaneously with event managers, hospitality partners, banquet staff, caterers and with local teams.
  • Ensuring minimum gate crashing by deploying and coordinating with security teams at the entrances
  • To utilize the latest tools, metrics and techniques; advising on new trends and best practice
  • Ensure event is completed smoothly and step up to resolve any problems that might occur
  • Analyze the event’s success and prepare reports

D- PR & Strategic Partnerships/Sponsorships:

  • Liaison with Print & Electronic Media & News Portals. Maintaining a cordial relation with the stakeholders.
  • Coordinate all public relations activities
  • Leveraging existing media relationships and cultivate new contacts.
  • Create content for press releases, byline articles and reports.
  • Monitor, analyze and compiling PR reports on regular basis.
  • Maintain cordial relations with media and celebrities and take leverage of video shout outs and picture stories on Instagram Facebook etc. Keeping an eye on the popular sports events/programs for collaboration.

Job Requirements

  • Presentable
  • Excellent Command of English Language
  • Intensive Experience in the Public Relations & Brand Strategy field .
  • Females only

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