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Senior Digital Media Buyer (Facebook & Google)

Edu-Fun
Nasr City, Cairo
Posted 3 years ago
61Applicants for2 open positions
  • 4Viewed
  • 7In Consideration
  • 0Not Selected
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Job Details

Experience Needed:
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Job Description

  • Creating, managing, maintaining & enhancing SEM campaigns.
  • Creating, managing, and maintaining Facebook & Instagram advertising campaigns.
  • Optimizing campaigns performance.
  • Optimizing targeted keywords lists & ads.
  • Enhancing the CTR & conversion rates.
  • Enhancing budgeting and bidding strategies.
  • Enhancing targeting strategies.
  • Keeping an eye on competitors’ campaigns to ensure our campaign maintains its ranking Identifying powerful keywords to drive the most valuable traffic.
  • Manage bids and develop strategies to increase the effectiveness of our paid search campaigns.
  • Create daily reports with a full analysis of campaign statuses
  • Knowledge of digital marketing best practices including local search, review marketing, social media, web content, and paid advertising.
  • Confidently execute and manage/buy all digital media campaigns across all digital channels and devices (display, social, video, native, etc). These include, but are not limited to Google (search, YouTube), Facebook, Instagram, etc.
  • Strong ability to multitask and prioritize job-related responsibilities in a fast-paced and dynamic work environment.
  • Pay great attention to detail and focus on the quality and results of campaigns (per technique, creative unit, and inventory) for all digital campaigns. Assumes accountability and ownership of campaigns.

Job Requirements

  • Experience in setting up and optimizing Google Adwords campaigns.
  • Solid Knowledge of Facebook Ads Manager. 
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate.
  • Strong analytical skills and data-driven thinking.
  • Proven working experience in digital marketing.
  • Excellent communication and interpersonal skills.
  • Analytical mindset and critical thinking.
  • Very good in English.
  • Solid knowledge of website analytics tools (e.g., Google Analytics, Web Trends)

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