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Job Description
- Writing Copy for Facebook Ads
- Creating some graphics for Facebook Ads
- Generating leads and sales using Facebook Ads
- Collaborate with marketing teammates to maintain a consistent brand voice and message across all paid programs.
- Stay up-to-date with digital marketing trends and potential new channels and strategies to keep us ahead, including updates to social media marketing, attribution, and programmatic media buying.
- Testing variations of ads to determine the best performing
- Continuous monitoring of results and improving ads
- Reporting of results of Facebook Campaigns
- Manage the strategy and setup of all paid campaigns.
- Measure and optimize our paid marketing using vendor-specific dashboards, Google Analytics, and marketing analytics reports.
Job Requirements
- BA/BS or equivalent working experience.
- Knowledge of the various paid marketing channels and technologies, including paid search (Google AdWords), retargeting, social network advertising (Facebook, Twitter, LinkedIn, Pinterest, and more), and content distribution and placement networks like Outbrain and Taboola.
- Some experience handling marketing budgets and forecasting/reporting results.
- Good written communication skills
- Detailed-oriented and organized
- Real Estate Background
