Assistant Brand Manager

Responsible for assisting in setting the strategies and executing the marketing plans for the brand(s) in order to achieve group’s objectives.

• Will become the owner of your brand's equity and responsible for maintaining and building its strength in consumers' minds through advertising, media, and many other marketing tools
• Will work closely and manage ATL/ BTL/ and digital agencies and make sure the brand guidelines are applied in all the designs
• Will be involved in the marketing plan development, building on consumer and customer understandings to deliver overall business objectives.
• Will develop and execute a promotion media/public relation/direct-to-consumer plan, work with trade marketing, re-launch an existing brand or introduce a new product or a new category.
• Will work closely with the sales to guide them, identify the opportunities, and support them to achieve the company’s goals.
• Will work closely with the R&D to create new product developments to fulfill market gaps and customer needs.
• Maintain brand strength in consumers' minds through advertising, media, and many other marketing tools.
• Assist in all brand management activities including but not limited to pricing, promotion, product, packaging, advertising, and digital.
• Develop and execute a promotion media/public relation/direct-to-consumer plan, work with trade marketing, re-launch an existing brand or introduce a new product or a new category.
• Assists in the marketing plan development, building on consumer and customer understandings to deliver overall business objectives.
• Analyzes trend reports, manages timelines, and prepares internal/external documents.
• Uses critical thinking to help identify consumer and competitive insights, translating those insights into leverageable growth opportunities.