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Job Description
IVORY is looking for a SEO & Platform Manager expert to manage all SEO activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks and also responsible for managing website upgrades, testing for website performance, implement a strategy to increase web traffic and subscribers, troubleshooting website issues, and responding to security breaches.
Role and Responsibilities:
- Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
- Track, report, and analyze website analytics and PPC initiatives and campaigns.
- Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
- Creating and Optimizing landing pages for marketing search engines.
- Creating Marketing Sales Funnel.
- Perform ongoing keyword discovery, expansion and optimization.
- Research and implement search engine optimization recommendations.
- Research and analyze competitor advertising links.
- Develop and implement link building strategy.
- Work with the development team to ensure SEO best practices are properly implemented on newly developed code.
- Work with editorial and marketing teams to drive SEO in content creation and content programming.
- Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
- Plan, implement, manage, monitor, and upgrade the organization's website.
- Respond to and troubleshoot all website issues.
- Re-write and revise Platforms Content.
- Developing and updating the Platforms regularly.
- Code quality assurance.
- Identify and respond to all website security breaches.
- Ensure that the website is protected by enabling the appropriate security measures.
- Update HTML, CSS and JavaScript regularly.
- Conduct content audits to eliminate redundant and/or duplicate information.
- Create appropriate website content aligned with the organization’s strategy.
- Ensure website quality and efficiency by conducting regular test plans.
- Improve the user experience of the website regularly.
- Collaborate with all staff and management to ensure that the website aligns with brand strategy and meets the organization’s standards.
- Create strategies to grow subscriber base and web traffic metrics.
- Ensure full compliance on the website with all laws and regulations.
Job Requirements
Work experience:
- 5+ Years of Experience as an SEO & Platform Manager.
- Proven SEM experience managing PPC campaigns across Google and other platforms.
- In-depth experience with website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
- Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)
- Experience with A/B and multivariate experiments.
- Solid understanding of performance marketing, conversion, and online customer acquisition
- Up-to-date with the latest trends and best practices in SEO and Paid Per Click (PPC).
Education/Knowledge:
- Bachelor’s Degree in Information Technology or equivalent Proven Experience.
- Knowledge of ranking factors and search engine algorithms
- Highly proficient in HTML, XHTML, CSS design, cross-browser and cross-platform compatibility, firewalls (functionality and maintenance), Access, mySQL and JavaScript
Language:
- Excellent command of written and spoken English language.
Other skills/requirements:
- Ability to troubleshoot website issues in a fast-paced environment
- Strong attention to detail with an analytical mind and outstanding problem-solving skills
- Excellent content creation and writing skills
- Proficient Microsoft User
- Excellent Communication Skills
- Excellent Time Management Skills
- Ability to Multitask
- Excellent Organizational skills
- Ability to Work Well Under Pressure
- Excellent Project Management Skills
- Ability to Work Well with Team Members
- Has their Own Laptop
- Can work Remotely
