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Job Description
- Track, report, and analyze website analytics and PPC initiatives and campaigns.
- Optimize copy and landing pages for search engine marketing.
- Perform ongoing keyword discovery, expansion, and optimization.
- Research and implement search engine optimization recommendations.
- Research and analyze competitor advertising links.
- Develop and implement link building strategy.
- Work with the development team to ensure SEO best practices are properly implemented on newly developed code.
- Work with editorial and marketing teams to drive SEO in content creation and content programming.
- Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
Job Requirements
- We are looking for Digital marketing experience (3 years)
- Aware of the latest SEO tools.
- Should have a solid background in Social Media Management (Twitter, Linkedin, and Facebook).
- Experience in SEO and SEM
- Excellent command of English
- Fluent English with writing, editing, and research skills
- Experience about various marketing strategies
- Blog creation and management
- E-mail marketing
- Knowledge of HTML code
- Excellent usage of Google Adwords, Google Analytics, Google Webmaster tools & Facebook campaigns.
- Website, social media, and content optimization
- Negotiating backlinks
- SEO strategy
- Website monitoring and user analysis
- General digital marketing project management
- Keyword research
- Market analysis