Senior Social Media Specialist

Job Description (Duties and Responsibilities) 

The Senior Social Media Specialist will be responsible for planning, implementing and monitoring the company's Social Media strategy in alignment with Marketing Managers overall brands direction in order to achieve each BU strategic objective. 

• Develop, implement and manage multiple social media platforms
• Manage monthly paid media campaign for all brands by working closely with our Media Buying agency
• Assess on monthly basis the performance of our paid digital ads campaigns and set KPI’s for our media agency and work on action plans needed
• Creating consistent, meaningful content on all social media platforms, including reviewing and editing social media posts, improving customer engagement, and promoting social media campaigns.
• Train and monitor our customer service team overall pages moderation performance and take needed corrective actions
• Monitor SEO and user engagement and suggest content optimization
• Manage and oversee social media content Proposes new ideas and concepts
• Monitor and report any inappropriate problems.
• Define most important social media KPIs
• Measure the success of every social media campaign
• Track and analyze competitors’ platforms and marketing activities on weekly basis.
• Stay up to date with the latest social media best practices and technologies
• Work with copywriters and brand managers to ensure content is informative and appealing
• Prepare and submit reports on timely manner