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Marketing Performance Manager

e Aswaaq Misr
6th of October, Giza
Posted 3 years ago
61Applicants for1 open position
  • 18Viewed
  • 18In Consideration
  • 0Not Selected
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Job Details

Experience Needed:
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Job Description

Job-specific responsibilities:

  • Work closely with the teams to set a marketing plan that will deliver on  growth targets.
  • Develop and oversee the execution of 360 degree growth and CRM campaigns
  • Allocate campaign budgets in the most efficient and effective way; able to understand the ROI and effectiveness of each campaign and tactics used.
  • Work closely with vendors verticals to launch nationwide and city-based marketing campaigns
  • Understand customer behavior , have appropriate deep dives, focus groups etc. to collect on-ground actionable insights.
  • Identify gaps and opportunities that are relevant to the business priorities and develop a 360 marketing approach to address them.
  • Consistently monitor the market to ensure that e Aswaaq is offering the best value across affordability, engagement, and acquisitions.
  • Testing new concepts and optimizing campaign results based on detailed analysis across the funnel and insights from our customer base
  • Drive marketing partnerships that deliver growth (new users and reorders) and fit the brand values.
  • Track and evaluate KPIs of marketing channels (SEM, display, retargeting, social, Affiliate, Mobile Networks ) and determine necessary adjustments to optimize overall marketing effectiveness in line with budgeted marketing spend.
  • Drive campaigns from planning to execution and beyond to meet key performance metrics.
  • Constantly optimize marketing activities to improve return on investment.
  • Allocate budgets and analyze and recommend modifications to ad spends.
  • Collaborate with marketing teams to guide A/B creative tests and spend scaling tests on campaigns online to identify what works best.
  • Optimize marketing budgets to minimize Cost per Acquisition (CPA) and efficiently scale new customers.
  • Drive revenue, achieve targeted ROI and maintain positive KPI trends; Determine monthly, quarterly and annual revenue forecasts and budgets

Managerial responsibilities:

  • Participate in the development of departmental plan and processes
  • Lead, coach, and support subordinates regularly, furthermore, appraise their performance.
  • Build and maintains team spirit
  • Manage change.
  • Prepare different kinds of reports that shows projects’ / tasks’ progress.

Job Requirements

  • 8+ years of experience in consumer marketing, e-commerce, online services, or related experience with a proven record of delivering work with measurable results, on time and on budget.
  • Experience in building strategic marketing plans and integrated marketing campaigns, with expertise in strategy, positioning, channel planning, go-to-market, and measurement.
  • Able to establish priorities and communicate expectations, working with others to push projects to completion.
  • Strong analytical skills & attention to detail with swift execution
  • Extensive experience with online marketplaces 
  • Must have impeccable communication skills.
  • Experience managing marketing budget and local agencies.
  • Working with ecommerce partners and digital channels.
  • Experience in product launches and events.
  • Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate
  • Solid knowledge of website analytics tools
  • Up to date with the latest trends and best practices in online marketing and measurement

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