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Job Description
- Apply and develop specific marketing tactics that build on consumer and customer insight to deliver overall brand objectives.
- Develop leadership skills through management of multi-function teams in the execution of brand strategies.
- Managing all marketing activities in the company
- Developing the marketing strategy for the company in line with company objectives.
- Deploy successful online marketing campaigns and own their implementation from ideation to execution.
- Overseeing and track spending the company’s marketing budget
- Work on increasing the potential customer's database and attract more new customers
- Manage all marketing communications including press relations, special events, BTL collaterals and community outreach activities.
- Supervise website maintenance.
- Develop executive annual brand strategies and marketing plan.
- Lead cross-functional teams in the execution and accomplishment of brand objectives.
- Provide business analysis/insight into the development of brand strategies in support of the brand franchise.
- Product planning, pricing, and positioning, in addition to interfacing with all organizations within the business to deliver efficient growth and profitability.
- Work with company development to deliver a winning product strategy and plan with business development around strategic partnership and technology alliances.
Job Requirements
- BSc/MSc degree in Marketing or related field
- From 3-7years of experience in a major FMCG industry.
- Experience in marketing analysis.
- Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate
- Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
- Experience in setting up and optimizing Google Adwords campaigns
- Numerically literate, comfortable working with numbers, making sense of metrics, and processing figures with spreadsheets
