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Job Description
Universities of Canada in Egypt is a Canadian campus hosting top Canadian universities with futuristic programs. It promotes all-round active and diverse student life. It is the first International Branch Campus in the New Administrative Capital. All programs hosted mirror a blend of international experiences, academics, and cultures. Universities of Canada in Egypt encourages an entrepreneurial and innovative mindset through experiential learning, state-of-the-art facilities, and cutting-edge technology.
Universities of Canada in Egypt (UofCanada) invites applicants at the rank of Brand Manager for the following full-time position starting September 1, 2020:
- Analyze brand positioning and consumer insights
- Shape and communicate our vision and mission
- Translate brand elements into plans and go-to-market strategies
- Monitor market trends, research consumer markets and competitors’ activities
- Oversee new and ongoing marketing and advertising activities
- Align the Organization around the brand’s direction, choices, and tactics
- Stay current on market trends and competitive activity
- Establish and maintain brand budgets
- Define and manage the brand communication strategy using a variety of media
- Own the development and messaging of the brand narrative
- Create, execute, and manage marketing programs and campaigns
- searching consumer markets, monitoring market trends and identifying potential areas in which to invest, based upon consumer needs and spending habits
- Overseeing the production of TV adverts, newspaper and magazine advertisements, direct mail packs, email campaigns, websites, exhibition stands, road shows and liaising with art designers, copywriters, media buyers and printers
- Checking marketing copy
- Supervising the sign off marketing literature and campaigns, liaising with legal and compliance personnel, ensuring the designs and messages meet the Organization’s brand and regulatory guidelines
- Coordinating the launch program to external customers as well as employees.
Job Requirements
- Bachelor Degree and preferably in Marketing
- Excellent command of English language
- Excellent interpersonal, communication, and presentation skills
- Excellent teamwork and organizational skills
- Compassionate, positive, and professional attitude
- High level of responsibility and commitment.
- Ability to take and implement initiatives contributing to work development