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Job Description
The role is to develop a consistent brand identity for a company and establish its online presence. This job involves overseeing marketing strategies and ensure that customers have a positive view of the company and its products or services
- Oversee a content production team's creation and management of targeted content for the company's website
- Develop a web content strategy that encompasses the goals of a company and aligns with the company's image
- Cooperate with the marketing team to create web content and monitor its effectiveness over time
- Manage the daily activities of a content team composed of writers, graphic designers, video-grapher, and other industry professionals
- Maintain a content marketing calendar that schedules all aspects of the creation and delivery of content throughout the year
- Use target keywords to write search-engine copy that is optimized for search engines (SEO) while remaining entertaining and informative
- Evaluating and assessing content writers and select the right ones for the task based on his/her skills .
- Analyzing the performance of content writers
- Creating reports for budgets, profits and costs for every project
Job Requirements
- At least three to four years of experience in a similar role
- Ability to conceive fresh and appealing ideas for new content that establishes or supports the company's brand identity
- Expertise with using SEO best practices to write creative copy that includes effective keyword placement
- Excellent verbal communication skills with a good command of the English language
- Extremely computer literate, technical knowledge of MS Office and WordPress and especially with how to write, interpret, and edit HTML scripts
- Advanced written communication skills and an ability to read copy in English
- Experience with social media engagement strategies and best practices
- Strong skills in creating original content that targets a specific audience and meets company objective
