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Senior Digital Media Buyer

The Address Investments for Real Estate Consultancy
Cairo, Egypt
Posted 4 years ago
29Applicants for1 open position
  • 0Viewed
  • 0In Consideration
  • 0Not Selected
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Job Details

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Job Description

Main Job Duties:

  • Develop, implement and manage our social media strategy. • Help identify target audiences and plan media campaigns
  • Compare and negotiate rates, ad space. 
  • Optimize plans and budgets according to the best media mix. 
  • Ensure ads are creative and displayed appropriately. 
  • Monitor costs and return on investment (ROI). 
  • Develop Media plans to identify target audience and craft effective campaigns.
  • Stay up to date with the latest social media practices and technologies.
  • Monitor SEO and user engagement suggest content optimization. 
  • Communicate with industry professionals and influencers via social media to create a strong network. 
  • Align with copywriters and designers to ensure content is appealing.
  • Define most important social media KPIs. 
  • Measure the success of every social campaign.
  • Responsible for all aspects of online media advertising, the planning, design, optimization maintenance, measurement and reporting, click-to-customer-service.
  • Perform technical site analysis, competitive/keyword research and link analysis on an ongoing basis. Develop & implement multi-channel digital marketing campaigns including all advertising networks, Display Advertising, Pay-Per-Click, Email Marketing, and Social Media Campaigns.
  • Manage planning and development of native and direct response advertising campaigns across Ad-words, Facebook across various ad networks including but not limited to Native Ads network. Analyze Keywords and manage campaign targeting process across search tools.
  •  Manage the analysis of all campaigns across all platforms in order to optimize campaign performance.
  • Understand the key measurement tools available. Media buying, billing, and follow-ups. Provide reports on purchases/expenses/invoices. Keep.

Job Requirements

  • 5 Years Experience
  • Bachelor's degree in Marketing, Communications, Advertising or other relevant field (or equivalent).
  • 5-7 years of hands-on technical set-up, management and optimization of digital marketing campaigns towards performance based KPIs within one or more buying platforms such as google search, display, native, social etc.
  • Extensive experience managing large direct response digital advertising budgets focused on profitability.
  • Strong skills and experience using Google Ads Editor.
  • Strong experience writing/revising testing with ability to leverage campaign history and prior knowledge obtained from other marketing and testing efforts.
  • Demonstrated understanding of the importance of CPA and sales conversions and a high sense of urgency and priority to achieve CPA/conversion goals.
  • Strong experience negotiating partner contracts/IOs with thorough understanding of terms/conditions such as out clauses, cancellation policies, campaign dates etc.
  • Excellent relationship building, communication and strong negotiation skills a must.
  • Strong Google Analytics skills and working knowledge of SEO.
  • Some knowledge and understanding of search marketing and display marketing.
  • Must be highly accurate with strong attention to detail.
  • Knowledge of HTML and CSS is a plus.
  • Ability to thrive in a fast-paced dynamic environment.
  • Experiment with new platforms and channels.
  • Knowledge of how platforms like Adroll and DoubleClick operate. 
  • Hands on experience with YouTube Ads especially video content optimization 
  • Hands on experience with Google responsive Ads and Google Ads' different bidding and budget optimization scenarios.
  • Hands on experience with Facebook Ads manager's issues, tips and tricks.
  • Ability to A|B test, learn and report content optimization scenarios. Example: real vs stock visuals performance or mixing and matching different elements of a visual and product placements in it to figure out the best performing format. Working...

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