Marketing Executive
ITPS -
Maadi, CairoPosted 4 years ago52Applicants for1 open position
- 42Viewed
- 2In Consideration
- 9Not Selected
Job Details
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Job Description
Responsibilities:
- Developing effective marketing strategies and plans to capture the online B2B customers.
- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
- Develop product marketing strategies (pricing, advertising, product launching).
- Follow and analyze market trends to position products and services.
- Studying the company’s products and translate technical details into benefits for users.
- Work with various software teams (development, information security) to implement strategies.
- Gain insight into customer use of current products, untapped opportunities and buyer personas through interviews, surveys, focus groups, research and sales data.
- Evaluate projects using relevant KPIs and feedback from existing and prospective customers.
- Develop product messaging that differentiates products from others in the market.
- Collaborate with other departments to develop product positioning and messaging that resonates with our target buyer personas.
- Research competitor offerings and react when appropriate.
- Design, build and maintain our social media presence • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Identify trends and insights, and optimize spend and performance based on the insights
- Brainstorm new and creative growth strategies
- Collaborate with internal teams to create landing pages and optimize user experience
- Collaborate with agencies and other vendor partners
Job Requirements
- Candidates with the following will be preferred: Experience in Corporate Sales (Selling to companies).
- Experience in Selling Software Solutions, or Software Services is a MUST.
- Proficiency in English
- Excellent communication and interpersonal skills
- Attention to detail
- Time management and planning skills
- Digital & Online Market knowledge is preferred…
- Candidate Must have: At least 2 years of proven sales experience.
- Ability to layout marketing plans and strategies.
- Knowledge in Egypt market strategies is a plus.
- Strong client base is a plus.