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Marketing Executive

ITPS
Maadi, Cairo
Posted 3 years ago
52Applicants for1 open position
  • 42Viewed
  • 2In Consideration
  • 9Not Selected
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Job Details

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Job Description

Responsibilities:

  • Developing effective marketing strategies and plans to capture the online B2B customers.
  • Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
  • Develop product marketing strategies (pricing, advertising, product launching).
  • Follow and analyze market trends to position products and services.
  • Studying the company’s products and translate technical details into benefits for users.
  • Work with various software teams (development, information security) to implement strategies.
  • Gain insight into customer use of current products, untapped opportunities and buyer personas through interviews, surveys, focus groups, research and sales data.
  • Evaluate projects using relevant KPIs and feedback from existing and prospective customers.
  • Develop product messaging that differentiates products from others in the market.
  • Collaborate with other departments to develop product positioning and messaging that resonates with our target buyer personas.
  • Research competitor offerings and react when appropriate.
  • Design, build and maintain our social media presence • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
  • Identify trends and insights, and optimize spend and performance based on the insights
  • Brainstorm new and creative growth strategies
  • Collaborate with internal teams to create landing pages and optimize user experience
  • Collaborate with agencies and other vendor partners

Job Requirements

  • Candidates with the following will be preferred: Experience in Corporate Sales (Selling to companies).
  • Experience in Selling Software Solutions, or Software Services is a MUST.
  • Proficiency in English
  • Excellent communication and interpersonal skills
  • Attention to detail
  • Time management and planning skills
  • Digital & Online Market knowledge is preferred…
  • Candidate Must have: At least 2 years of proven sales experience.
  • Ability to layout marketing plans and strategies.
  • Knowledge in Egypt market strategies is a plus.
  • Strong client base is a plus.

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