Job Details
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Job Description
Responsibilities:
- Double meaningful website traffic year over year
- Plan and execute all digital marketing, including SEO/SEM, marketing
database, email, social media, and display advertising campaigns - Design, build and maintain our social media presence
- Measure and report performance of all digital marketing campaigns, and
assess against goals (ROI and KPIs) - Identify trends and insights, and optimize spend and performance-based
on the insights - Brainstorm new and creative growth strategies
- Plan, execute and measure experiments and conversion tests
- Collaborate with internal teams to create landing pages and optimize
user experience - Manage, analyze, and optimize digital marketing programs, including retargeting. display and search marketing, email marketing (including multi-stage nurture), account-based digital marketing, social marketing (e.g. LinkedIn), and other digital tactics
- Analyze buyers’ digital journeys for actionable insights to maximize
traffic and conversion - Drive uptake for events such as company’s user conferences, webinars, company booth at brick-and-mortar and virtual trade shows, and other prospecting events
- Figure out and implement a content strategy to drive traffic and
prospect interest. Get hands-on with content writing, as and when needed.
Job Requirements
Requirements:
- 4-6 years of proven track record in B2B digital marketing with at least 3 years of accountable, hands-on experience in digital marketing in customer service/customer engagement/CRM/contact center/AI/knowledge management or closely related space. Combination of in-house and the
right agency experience is acceptable - Deep understanding of Google retargeting/remarketing and SEO/SEM
campaigns, Google Analytics, A/B testing, and digital marketing tools,
including marketing automation and CRM tools - Highly motivated and results-oriented with experience from large and
small companies - Ability to set and beat monthly/quarterly goals
- Ability to write digital marketing/demand generation copy
- Strong communication and collaboration skills, both verbal and written
Job Type: Full-time