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Search Engine Optimization Specialist

MiE for Export Marketing
New Cairo, Cairo
Posted 3 years ago
35Applicants for1 open position
  • 33Viewed
  • 11In Consideration
  • 13Not Selected
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Job Details

Experience Needed:
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Skills And Tools:

Job Description

Responsibilities:

  • Double meaningful website traffic year over year
  • Plan and execute all digital marketing, including SEO/SEM, marketing 
    database, email, social media, and display advertising campaigns
  • Design, build and maintain our social media presence
  • Measure and report performance of all digital marketing campaigns, and 
    assess against goals (ROI and KPIs)
  • Identify trends and insights, and optimize spend and performance-based 
    on the insights
  • Brainstorm new and creative growth strategies
  • Plan, execute and measure experiments and conversion tests
  • Collaborate with internal teams to create landing pages and optimize 
    user experience
  • Manage, analyze, and optimize digital marketing programs, including retargeting. display and search marketing, email marketing (including multi-stage nurture), account-based digital marketing, social marketing (e.g. LinkedIn), and other digital tactics
  • Analyze buyers’ digital journeys for actionable insights to maximize 
    traffic and conversion
  • Drive uptake for events such as company’s user conferences, webinars, company booth at brick-and-mortar and virtual trade shows, and other prospecting events
  • Figure out and implement a content strategy to drive traffic and 
    prospect interest. Get hands-on with content writing, as and when needed.

Job Requirements

Requirements:

  • 4-6 years of proven track record in B2B digital marketing with at least 3 years of accountable, hands-on experience in digital marketing in customer service/customer engagement/CRM/contact center/AI/knowledge management or closely related space. Combination of in-house and the 
    right agency experience is acceptable
  • Deep understanding of Google retargeting/remarketing and SEO/SEM 
    campaigns, Google Analytics, A/B testing, and digital marketing tools, 
    including marketing automation and CRM tools
  • Highly motivated and results-oriented with experience from large and 
    small companies
  • Ability to set and beat monthly/quarterly goals
  • Ability to write digital marketing/demand generation copy
  • Strong communication and collaboration skills, both verbal and written
     

Job Type: Full-time

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