Digital Marketing Specialist
Steam -
Cairo, EgyptPosted 3 years ago111Applicants for1 open position
- 96Viewed
- 23In Consideration
- 25Not Selected
Job Details
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Job Description
- Plan, test, and execute marketing campaigns.
- Seek out and develop new marketing opportunities.
- Manage social media marketing (Facebook, Twitter, etc.).
- Manage paid mobile search and display advertising.
- Run campaigns utilizing growth hacking, A/B, and multivariate testing.
- Execute ongoing coordination of external and internal teams around marketing initiatives.
- Having creative and good presentation skills.
- Know how to plan, create, and implement a marketing strategy.
- Understand the key measurement tools available.
- Developing social presence and advocating brands effectively.
- Stay current in marketing trends and news e.g. Google updates and changes in algorithms.
- Fully responsible for the day to day Campaign Optimization based on Analysis of Campaign Performance, including Bid/Budget Management and Landing Page Analysis.
- Performance analysis.
- Contributing to continuous improvement by proactively assessing the latest digital practices and methodology.
- Plans, manages, and executes Paid Search/Pay Per Click (PPC) campaigns, including but not limited to account setup, strategy development, organization, and management.
- Monitor and administer web analytics dashboards, reports, and key reporting tools, and point out key areas of importance in accordance to venture goals.
- Monitor ROI and KPI.
Job Requirements
A talented digital marketer with at least 1-3 years of experience is required for immediate hiring
- Bachelor’s Degree in Marketing, Communications, or another related discipline
- 1-3 years experience in marketing, with at least one year spent solely in the mobile app marketing space
- Demonstrated success in marketing a mobile application
- Strong analytical skills, with experience using analytic tools like Google Analytics, Flurry or MixPanel
- Data-driven direct ROI performance reporting/analysis -
- Expertise in campaign optimization tactics for CPA, CPC, CPI, and revenue sharing models.
- Technical SEO and SEM- Experience with App Store Optimization.
- Passion for mobile and app industry.
- Excellent verbal and written communication skills.
- Knowledge in key areas of marketing (SEO, social media, content marketing, email marketing, PPC, and SEM).