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Job Description
Marketing Director Responsibilities:
- Planning, directing, and coordinating marketing efforts.
- Evaluating and developing our marketing strategy and marketing plan.
- Communicating the marketing plan.
- Developing promotions with advertising managers.
- Researching demand for our products and services.- Competitor research.
- Manages the activities of direct subordinates in order to ensure the timely achievement of departmental objectives, following regulatory policies, standard business procedures and practices
- Working with sales department to develop pricing strategies to maximize profits and market share while balancing customer satisfaction.
- Identifying potential customers.
- Understanding and developing budgets and finance, including expenditures, research and development appropriations, return-on-investment and profit-loss projections.
- Compiling lists describing our offerings.
- Developing and managing advertising campaigns.
- Building brand awareness and positioning.
- Supporting sales and lead generation efforts.
- Overseeing social media marketing strategy and content marketing.
- Coordinating marketing projects from start to finish.
- Organizing company conferences, trade shows, and major events.
Job Requirements
- Bachelor degree
- Proven experience as a creative director or in a similar creative role
- Strong creative, strategic, analytical, organizational and personal sales skills.
- Outstanding communication and interpersonal abilities
- Commercial awareness partnered with a strategic mindset
