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Job Description
- Manage and execute search strategies for clients across a variety of industries, using both paid search and organic tactics.
- Develop and implement link building strategy.
- Devise content strategies, research and test keywords, manage Pay-Per-Click campaigns, analyze click-through data and identify synergies between SEO and SEM to inform both strategies.
- Review and analyze company and clients’ sites for areas of improvement. Optimizing landing pages for search engine optimization.
- Researching and implementing content recommendations for organic SEO success.
- Research and analyze competitor advertising links Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
- Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns.
- Set SEO analysis market research and strategy.
- Create an effective SEO / SEM plan. Managing all SEO activities such as content strategy, link building and keyword strategy to boost rankings on all major search engine networks. Preparing detailed strategy reports.
Job Requirements
- Excellent verbal and written communication skills.
- Familiarity with web publications
- A strong understanding of content / inbound marketing
- Ability to meet deadlines
- Both analytical yet creative thinking
- Time-management skills
- Knowledge of google ad word & search engine optimization
- Knowledge of digital marketing tactics, including SEO, email marketing and web analytics
- Basic knowledge of HTML
