Job Details
Skills And Tools:
Job Description
About the Company:
DKT International is a registered, non-profit organization founded in 1989 to focus the power of social marketing on some of the largest countries with the greatest needs for family planning, HIV/AIDS prevention and safe abortion. By doing so, DKT has achieved tremendous health impact, and done it cost-efficiently. Although we work mostly in the private sector, we also support the public sector, often partnering with government health facilities to reach the total market. DKT is one of the largest private providers of family planning products in the world, having generated over 33 million couple years of protection (CYPs) in 2016. Five of the ten largest contraceptive social marketing programs in the world are DKT programs. As of 2017, DKT has offices in 24 countries, with a sales presence in 33 countries.
DKT Egypt has a robust educational program. DKT provides IUD insertion training sessions for healthcare providers in hospitals across the country. DKT also sponsors scientific sessions for healthcare professionals to spread awareness about prevention of unintended pregnancies and emergency contraception, contraception for special populations, medical eligibility criteria in contraceptive selection, among other related topics.
Digital Marketing Specialist Vacancy
We recognize the emerging role of digital marketing and the transformation driven by technology in reshaping the Pharmaceutical Market and its raising influence. Accordingly we are recruiting a professional candidate to join the team as Digital Marketing Manager as per the following details:
- Location :Nasr City HQ
- Reporting:Group Product Manager
- Grade:K01/K02
- Designation :Digital Marketing Specialist
Job Purpose:
Reaching out to women and more audience to increase the family planning awareness hence, generate brand equity and enhance the demand
A.Essential Duties and Responsibilities:
- Manage and maintain different DKT's campaigns website (sites administration along with coordination with social media agencies for marketing campaigns)
- Suggest and drive channels, campaigns and individual objectives each
- Corporate identity branding campaigns management and follow up
- Focal point of all DTC media approaches
- Develop strong and innovative digital marketing strategies, using to drive traffic to company pages and generate interest in company products and services. Creates engaging written, graphic, and video content while staying up-to-date on latest marketing technologies and social media
- Lead the development of cross-division, cross-site website and mobile strategy and tactics to grow DKT's designated portfolio
- Identify opportunities to expand website and mobile innovation and to effectively leverage existing capabilities across Business Units
- Oversee management of all digital channels (including updates, design, and user experience)
- Use Search Engine Optimization (SEO), Pay-Per-Click Campaigns (PPC),e-mail marketing and other techniques for effective PR engagement
- Create and manage link building strategies, content marketing strategies, and social media presences
- Innovate and present new marketing platforms and strategies
- Develop engaging online content including click-bait, forums, videos, graphics, and blogs; monitor and analyze content success
- Develop a distinct online presence by attracting high numbers of internet followers through social media channels such as Facebook, Twitter, YouTube and Instagram
- Forecast marketing campaign growth and ROI for marketing campaigns
- Manage email and social media marketing campaigns
- Use Google Analytics, Google AdWords, and other relevant sites
- Drive traffic to company pages
- Keep abreast of new social media sites, web technologies, and digital marketing trends; implement these new technologies in developing campaigns and update current campaigns to include new information
- Maintain and update the organisation's website through uploading videos, images, news, etch especially for CME events, standalone, scientific symposia and conferences sponsored by DKT
- Ensure brand consistency is delivered online across all client accounts
- Work with the digital
Job Requirements
B. Knowledge/Experience Requirements :
- Relevant degree with post-graduate qualification desired
- 2-3 years experience in a similar role (preferably from a digital agency background)
- Experience and/or understanding of Pharmaceutical, Personal-Care is highly desired and/or FMCG
- Experience of building and executing on integrated Digital Marketing Channel strategies
- Knowledge across multiple Digital Marketing and Channels - DM&C Platform technologies, including Web Content Management Systems, Web & Portal Technologies, Digital Asset Management Systems, Social Media, Marketing Automation, Identity and Access Management, Web Analytics, SEO, Mobile Channels
- A good working knowledge of HTML, CSS and CMS systems, including WordPress
- Fundamental knowledge of Web development, more advanced knowledge a plus
- A Working knowledge of web analytics tools and reporting, especially Google algorithms, Google Analytics and Google Adwords
- Possess a broad knowledge of various technical alternatives and their potential impact on the business
C.Competencies and Behaviors:
- Embrace and champion change, foster innovation, focus on the customer, demonstrate courage and collaborate across all divisions
- Able to successfully manage and prioritize multiple concurrent projects
- Self-starter, capable of working independently
- Socialization and influencing others - in a virtual environment
- Ability to complete tasks and follow-up activities, consistently meets deadlines, and strive to exceed expectations with minimal supervision.
- Work on complex problems where analysis of situations or data requires an in-depth evaluation of various factors
- Exercise judgment within broadly defined practices and policies in selecting methods, techniques and evaluation criteria for obtaining results
- Attention to detail; take pride in work and aspires to maintain continual personal and professional growth
- Exceptional interpersonal skills, including teamwork, facilitation and negotiation
- Excellent written and verbal communication skills
What we offer:
- With us, there are always opportunities to break new ground. We empower you to fulfill your ambitions, and our diverse businesses offer various career moves to seek new horizons. We trust you with responsibility early on and support you to draw your own career map that is responsive to your aspirations and priorities in life.
Join us and bring your curiosity to life!
- For the selected candidates, we offer a superb working environment and a challenging atmosphere.
- You can also look forward to a competitive salary and benefits package with room for talents and potential candidates to sharpen and advance their career forward supported by exposure, learning and development opportunities.
