Market Research Analyst

• Research and collect data from local, regional, national, or online markets. Gather information to determine potential sales of a product , plan a marketing or advertising campaign including abstract development, survey design, data analysis, and report development.
• Planning and leading research end to end, including strategic, foundational and evaluative research
• Gather information on competitors, prices, sales, and methods of marketing and distribution  and sharing  insights on what's working and what's not working to help drive incremental gains.

Key Responsibilities

• Develop regular reports on your findings and suggested actions
• Assist in market trends and competitive analysis
• Understanding of modern marketing strategies (content, social, experiential)
• Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand
• Conduct research on consumer opinions and marketing strategies, collaborating with marketing professionals, statisticians, pollsters, and other professionals
• Research markets, determine target audiences and new marketing initiatives to generate leads for the business.
• Devise and evaluate methods and procedures for collecting data, such as surveys, opinion polls, or questionnaires, or arrange to obtain existing data