Head of Marketing Operations

Job Summary:

• Head of Marketing Operations role is to lead the development of scalable processes and programs to empower the marketing team to drive results and deliver business results as mandated by the Product Marketing Team. This role is requiring both strategic -for scalability- and tactical execution skills, strong program management, and the ability to build and lead a strong middle management team. Head of Marketing Operations has to develop processes for high growth marketing organizations with exceptional problem-solving skills and an ability to work closely with Business Heads, Head of Product Marketing, Sales/Operation, and Product/Data Teams. The role is a growth driver, someone who not only supports the needs of the marketing team, but a person who thrives on identifying and chasing opportunities to accelerate the business.
• The role is to lead a function in an Agency mode to serve the business, using inhouse and outsourced partners to achieve business results

Function Scope

• Content Creation and Maintenance – Includes the strategic creation of assets such as articles, images, and videos with planned usage for various mediums including web, mobile, social, and print. This includes analytics around their performance and the technologies to enable the use of these assets (as well administrative tasks including budgets, schedules, and reporting).
• Demand Generation – Driving demand for the products and services with new and existing customers, and accelerating their movement through the purchase cycle. This involves the identification of targets, creating awareness and interest, establishing a relationship, engaging in a meaningful exchange of information, sustaining their interest over time based on the purchase and renewal cycle, and if applicable passing along qualified leads to account management teams.
• Performance Measurement – Establishment and tracking of OKRs and metrics for both the entire customer journey and for all marketing investments to provide visibility into the effectiveness, efficiency and attribution associated with marketing efforts. Utilizing this information enables greater return on investment and increased and quicker conversion rates.

Responsibilities:

• Identify and negotiate for best services that will ensure agreed upon ROI with future outlook for any partnership agreement
• Work very closely with Head of Product Marketing to ensure enough resources to meet business commitments and growth targets, both should be able to define stretched OKRs and review SLA and quality of services provided by the marketing operation different functions
• Identify, design, and execute new processes that enable marketers to be more effective in their day to day work, including executional excellence in data reliability, list uploads, campaign analysis, etc.
• Partner with IT to select and set up key marketing systems (marketing automation, CRM) used to generate, distribute, and report on pipeline growth
• Enable marketers to operate campaigns from inception execution measurement, with appropriate guardrails and systems for approvals
• Monitor and report on the effective flow of data through the systems, programs, and processes
• Establish and maintain scalable processes that ensure best practices in campaign and lead management
• Create and maintain dashboards to report on marketing and sales activities, effectiveness, and business impact
• Analyze marketing and sales data to develop insights and make recommendations on areas for optimization
• Monitor and maintain data quality within the marketing database in partnership with operations and analytics teams
• Evaluate new technologies and add-on applications to improve and optimize marketing team performance
• Ensure no lead left behind: Together with Sales ops, manage and optimize lead management including lead scoring, routing and efficient handovers to Sales
• Handling partners, negotiate for deals, manage ROI, and serve business needs through SLA and ROI
• By capitalizing on the middle management team, develop an intimate understanding of the employment market, competitive landscape, and customer journey.
• Recruit, train and nurture top-notch talent to assemble a best-in-class marketing team and contract reliable resources and partners.
• Create, track and report on key metrics showing the success and ROI of marketing investments.
• Manage marketing budget and deploy financial resources in a measured and responsible fashion.
• Maintain a very high standard of quality and consistency across all channels.
• Responsible for identifying and leverage the different brands equity and monitor different marketing channels.