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Trade Marketing Associate

Cairo, Egypt
Posted 3 years ago
43Applicants for1 open position
  • 4Viewed
  • 0In Consideration
  • 0Not Selected
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Job Details

Experience Needed:
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Job Description

  • Execute trade promotional plan in designated channels with crucial customers.
  • Looking after all trade promotion (placing promotions based on marketing calendar).
  • Market visits- monitoring competitor activities, pricing strategy, current promotions and stock level across POS (point of sale).
  • Monitoring stock movement to store, suggesting promotions or trade deals on slow moving or near expiry products or promotions.
  • Executing BTL activities (new product launch and listing, sampling, consumer promotions).
  • Actively taking part in product launch (giving presentation to sales team on new product).
  • Forecasting for various trade deals, consumer offers and passing it to the demand planning team as per the agreed cycle planning calendar.
  • Market spend optimization and helping dealers/distributors/ showroom to sell out the stock through various ATL/BTL activities and the season cycle.
  • Attending customer complaints and following up with the concern on solutions.
  • Responsible for daily performance report that correlate's the production performance with sales performance (assuring right product at right time).
  • Tracking down the sell-out data by SKU and analyze each product on weekly basis each POS/ store. Preparing sales tracker for the same.
  • Conducting market research such as customer questionnaires and focus groups.
  • Monitoring competitor activity, Evaluating visibility & market coverage of our products through regular market visits.
  • Contributing & executing marketing plans & projects.
  • Collect and disseminate Best Practice for profitable trade marketing activities.

Job Requirements

  • Bachelor Degree in Marketing or Business Administration.
  • 3 to 4 years of Experience in Marketing 
  • Max Age 30
  • Gender: Both are welcome
  • Good Knowledge with BTL & ATL 
  • Ability to multitask
  • Excellent English Speaking & Writing.

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