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Job Description
- Coordinating all public relations activities
- Developing a marketing communications plan including strategy, goals, budget and tactics
- Developing a media relations strategy, seeking high-level placements in print, broadcast and online media
- Leverage existing media relationships and cultivate new contacts within business and industry media
- Manage media inquiries and interview requests
- Create content for press releases, byline articles and keynote presentations
- Monitor, analyze and communicate PR results on a quarterly basis
- Evaluate opportunities for partnerships, sponsorships and advertising on an on-going basis.
- Build relationships with thought leaders to grow industry awareness
- Maintain a keen understanding of industry trends affecting clients and make appropriate recommendations regarding communication strategy surrounding them
Job Requirements
- Must be a confident communicator and presenter
- Must possess excellent verbal and written communication skills
- Must possess excellent organizational and planning skills
- Have a full understanding of media needs and media relationships
- Be proactive, reliable, responsible and accurate with an attention to detail
- Possess the ability to keep information confidential
- Tactical understanding of all primary social media platforms
- Ability to work in high-stress environments, often for long hours
- A wide degree of creativity and latitude
- Self motivated with a positive and professional approach to management
