Job Details
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Job Description
- Planning and Executing Marketing strategies
- Manage and assist with the creation of content (marketing collaterals: Profiles, White papers, e-books, video content and production, etc.)
- Integrate with Sales and Account Management to execute marketing strategies
- Develop and execute marketing campaigns that generate qualified leads
- Generate leads and demands by implementing B2B strategies in conjunction with Sales and digital marketing teams through digital advertising, SEM/SEO, SMM/SMA, and account-based marketing.
- Measure, analyze, and report on performance of campaigns and strategies, and manage weekly reporting dashboard
- Market Research
- Other Marketing related activities, as required
- Track, monitor and analyze responses and leads from Marketing activities; and correlate results from actions
- Report Lead conversion and related metrics to Marketing Management
- Recommend actions to be considered to improve Lead conversion performance
Job Requirements
- Degree/professional certification in Marketing
- 2-4 years of experience in a marketing role, B2B
- Exceptional communication (written and verbal) skills in English
- Advanced Computer skills
- Technology-savvy
- Self-Starter—Observe, Plan, Act without request. Aim, Execute, Report Results
- Strong project management skills and ability to organize and manage concurrent projects
- SEO & SEM
- SMM and SMA
- Email Marketing
- Data Analytics
- Lead Generation
- Content Marketing (website, video, social media or blogging.)
- Marketing automation and Tools
- Experience using CRM software
