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Job Description
Elite Group is Hiring experienced senior Social Media Specialist to join her growing team.
Responsibilities:
- Develop and implement our social media strategy
- Manage and oversee social media content
- Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action.
- Measure the success of every social media campaign
- Stay up to date with the latest social media best practices and technologies
- Set up and optimize company pages within each platform to increase the visibility of company’s social content
- Moderate all user-generated content in line with the moderation policy for each community
- Create editorial calendars and syndication schedules
- Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information
- Use social media marketing tools
- Work with copywriters and designers to ensure content is informative and appealing
- Collaborate with Marketing, Sales and Product Development teams
- Monitor SEO and user engagement and suggest content optimization
- Communicate with industry professionals and influencers via social media to create a strong network.
- Help identify target audiences and plan media campaigns
- Optimize plans and budgets according to the best media mix
- Monitor costs and return on investment (ROI)
Job Requirements
- BS in Communications, Marketing, Business, New Media, Public Relations or any
- (2:5) years of experience in digital marketing
- Proven experience as Media Buyer or similar role; experience in digital media is preferred
- Familiarity with media-buying, planning and research
- Interest in following advertising and media trends
- Expert Social Media Channels Twitter, Snapchat, Tikto, Youtube, Google ads and Instgram
- Demonstrable social networking experience and social analytics tools knowledge
- Knowledge of online marketing and good understanding of major marketing channels
