Job Details
Experience Needed:
Career Level:
Education Level:
Salary:
Job Categories:
Skills And Tools:
Job Description
- Manages the operational activities of the brand to ensure improvement across all KPIs
- Develop the brand/category strategy in line with the Company objectives.
- Monitor and report regularly, on brand performance, on all relevant KPIs, providing a clear view of the brand situation, taking corrective actions when needed.
- Obtains detailed knowledge of the market, consumers and the consumers’ experience with the brand, across all touch points, through research, market and in-home visits and environmental monitoring and surveys.
- Sets annual plans to grow and improve all the brand’s KPIs and provide detailed reports on their performance and analysis of areas of improvements and takes corrective actions.
- Plans and oversees the implementation of marketing campaigns and activities to achieve the brand objectives.
- Cooperate and coordinate with sales team to align consumer and trade activities to ensure maximum return on marketing investment.
- Cooperates with R&D team to create an ideas funnel for the brand/category and moves it towards realization in the form of innovations and/or product improvements.
- Coordinate operational and planning activities with the relevant stake holders to ensure the achievement of the brand/category plans.
- Coach and supervise the subordinates to ensure that all functions are performed effectively and establish a strong second line.
- KPIs :
- Brand/Category Market Share
- Brand/Category Equity
- Brand/Category NPS (monthly/Quarterly/annually)
- Brand/Category Profitability
- Return On Marketing Investment
Job Requirements
- 5-7 years’ experience in Marketing/ preferably in FMCG/Food businesses
- B.sc. in Business Administration/Communication
- MBA is a Plus
- Proficiency in Microsoft Office Package and English
- Work Environment :
- 60% Office Work & 40% regular visits to factory, market, advertising agencies, etc.
Featured Jobs
Similar Jobs
- Senior Assistant Brand ManagerInternational Food & Consumable Goods - Egypt S.A.E - 6th of October, Giza14 days ago