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Job Description
- The position of Director of Brand Marketing demands an individual who is action oriented and who has an ability to think strategically and who has a passion for tactical and detailed marketing execution.
- In this position the Director of Brand Marketing is responsible for the generation of revenue through the provision of efficient and effective brand marketing programs.
- The Director of Brand Marketing is responsible for driving awareness, acquisition, and retention. The Director of Brand Marketing delivers this thorough the launch of multifunctional go-to brand marketing strategies for promotion of the brand/business within the market.
- Leadership/Supervisory Role: The primary role of the Director of Brand Marketing is to lead the brand marketing department and oversee all brand marketing activities. In this position, the Director of Brand Marketing defines the departmental vision and instills it in all levels of the brand marketing department to make up part of the working culture. The Director of Brand Marketing oversees the brand planning process inclusive of the definition of target consumers and the development of marketing mix and strategies on consumer brand-interaction in order to encourage increased purchase.
- Strategy: The Director of Brand Marketing also plays a leading role in the establishment of the business’s brand building strategies across all channels. This is done in collaboration with key brand marketing departmental leaders, the Brand Marketing Manager and the Senior Brand Marketing Manager, as well as the Chief Marketing Officer.
- Analytics: The Director of Brand Marketing manages and maintains program specific research efforts inclusive of consumer insights, consumer segmentation, competitive intelligence, industry trends, and developments. The Director of Brand Marketing also manages the forecast and revenue delivery for the business’s product through monitoring performance and availing transparent weekly/monthly/annual reporting to the Chief Marketing Officer and relevant stakeholders on the performance of brand marketing program initiatives, their progress, and results.
- Collaboration: The role of the Director of Brand Marketing is a highly collaborative position and, as such, he partners with the Sales department for the purpose of creating brand demand and marketing plans. He also works with external consumer insight organizations in identifying suitable campaign insights that will enable brand differentiation and offer the business a competitive edge in the market in terms acquisition and retention. The Brand Marketing Manager also partners with key marketing department teams in the development and management of consumer and potential-consumer messaging.
- Knowledge/Creativity: The Director of Brand Marketing is also tasked with keeping up with and understanding industry best practices and emerging strategies that will keep the brand marketing up to date and ensure the business a competitive edge in brand awareness, consumer acquisition, and retention. He also has a responsibility of developing new creative, innovate, and out-of-the-box approaches in applying the business’s messages.
Job Requirements
Required Qualifications of the Director of Brand Marketing
- Experience: A candidate for this position must have had at least 10 years of working experience developing creative and innovative marketing strategies that heavily leverage offline and online mediums/channels in facilitating effective brand marketing programs and messages, preferably working in the position of a Head of Brand Marketing.
- Analytical Skills: Analytical skills are imperative for this position and a candidate must, therefore, portray an ability to enable data-driven decisions and show a deep interest and comfort working with ROI and metric-driven models. A candidate for this position will also show proficiency in CRM systems, databases, and marketing automation. He must also demonstrate proficiency in Salesforce, Google Analytics, as well as proficiency in the use of software such as Adobe Creative Suite 6, Illustrator, and InDesign which are necessary for the creation of brand marketing materials.
- Communication Skills: The Director of Brand Marketing will also possess superior communication skills and must be display comfort interacting with senior executives and external business partners. The efficiency of the brand marketing department is highly dependent on the Director’s clarity in the conveyance of information and instructions down the line. These skills will also be necessary in the delivery of reports and presentations to the Chief Marketing Officer, relevant stakeholders, and external partners. The candidate must demonstrate sufficient skills that will enable him to tailor even the most complex messages in clear, understandable, and convincing terms.
- Leadership/People Skills: A candidate for the position must possess exceptional leadership skills, being able to move and inspire a cross-functional group, leading it into a unified direction and with a common vision. People skills will also guarantee that he is able to establish meaningful and long lasting relationships with other people.
- As per company policy, Only candidates with relevant experience may apply please.
Please only apply if you have the same title for the last 5 years and minimum 15 years experience at senior level of Brand Marketing in non-food Mega Retail only, managing brand Marketing for Mega Retail stores with maximum numbers of non-food Categories, Household, White appliances, Electronics, light ware, Heavy and textiles.
