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Job Description
- Understand the advertising strategy and building up a picture about the target audience
- Obtain the best advertising rates that fit with the agreed media strategy
- Conducting online campaigns and ads and monitor costs and return on investment (ROI)
- Help identify target audiences and plan media campaigns
- Optimize plans and budgets according to the best media mix
- Prepare schedules and adjust when needed
- Experiment with new platforms and channels
- Ensure ads are creative and displayed appropriately
- Report to clients and build long-term relationships
- Gathering and analyzing consumer behavior data (e.g. web traffic and rankings)
- Keep organized records of marketing metrics and results of past campaigns
Job Requirements
- Proven experience as Media Buyer or similar role; experience in digital media
- Familiarity with media-buying, planning and research
- Interest in following advertising and media trends
- Working knowledge of media analytics software
- BSc/BA in Marketing, Advertising or related field is a plus
- Knowledge of marketing digital tools and techniques
- Experience with SEO/SEM campaigns
- Solid computer skills, including MS Excel, web analytics and Google Adwords
