SEO Specialist - Giza
Weds360 -
Giza, EgyptPosted 3 years ago30Applicants for1 open position
- 26Viewed
- 6In Consideration
- 18Not Selected
Job Details
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Job Description
- Develop and implement link building strategy (priority)
- Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
- Track, report, and analyze website analytics and PPC initiatives and campaigns
- Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
- Optimize copy and landing pages for search engine marketing
- Perform ongoing keyword discovery, expansion and optimization
- Research and implement search engine optimization recommendations
- Research and analyze competitor advertising links
- Work with the development team to ensure SEO best practices are properly implemented on newly developed code
- Work with editorial and marketing teams to drive SEO in content creation and content programming
- Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
Job Requirements
- Proven SEO experience
- Proven SEM experience managing PPC campaigns
- Solid understanding of performance marketing, conversion, and online customer acquisition
- In-depth experience with website analytics tools
- Experience with A/B and multivariate experiments
- Knowledge of ranking factors and search engine algorithms
- Up-to-date with the latest trends and best practices in SEO and SEM
