Digital Marketing Specialist

Assist in the formulation of strategies to build a lasting digital connection with consumers

● Plan and monitor the ongoing company presence on social media (Twitter, Facebook etc.)

● Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness

● Be actively involved in SEO efforts (keyword, image optimization etc.)

● Prepare online newsletters and promotional emails and organize their distribution through various channels

● Provide creative ideas for content marketing and update website

● Collaborate with designers to improve user experience

● Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)

● Acquire insight in online marketing trends and keep strategies up-to-date

● Maintain partnerships with media agencies and vendors