Job Details
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Job Description
We are looking for a creative and talented Social Media Specialist and Graphic Designer to join our team. The ideal candidate should have a keen eye for design, an innate sense of aesthetics, and a passion for creating visually appealing content. You will play a crucial role in designing and managing our social media presence while also contributing to our email marketing campaigns.
Key Responsibilities:
Design & Content Creation:
- Design captivating and visually appealing social media posts, including images, carousels, and reels, that align with our brand identity.
- Generate engaging graphics using tools like Adobe Illustrator, Photoshop, and Canva (or similar tools).
- Create and edit video content, particularly for social media reels and short-form storytelling.
Social Media Management:
- Plan, create, and schedule posts across all social media platforms.
- Monitor and grow the company’s social media accounts by analyzing performance metrics and implementing strategies for audience engagement.
Email Marketing Campaigns:
- Design visually compelling email marketing campaigns, including banners and other graphic elements.
- Schedule and manage email campaigns using email marketing tools.
Brand Consistency:
- Ensure all content adheres to the company’s brand guidelines, maintaining a consistent and professional look across platforms.
Job Requirements
Design Skills:
- Proven experience in graphic design with a strong portfolio showcasing your creativity and good taste in design.
- Proficiency in Adobe Illustrator, Photoshop, or other equivalent design software.
- Familiarity with Canva or similar tools for creating social media reels and graphics.
- Knowledge of video editing tools is a plus (e.g., Premiere Pro, After Effects).
Social Media Expertise:
- Experience managing and growing social media accounts for businesses.
- Knowledge of social media trends, algorithms, and best practices.
Marketing Knowledge:
- Ability to design and execute visually engaging email campaigns.
- Familiarity with email marketing tools like Mailchimp or similar platforms is an advantage.
Additional Skills:
- Strong attention to detail and ability to meet deadlines.
