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Job Description
- Conducting market research and analyzing demographics, media usage, psychographics, and buying patterns to define the target audience and campaign requirements.
- Developing advertising strategies and campaigns with the marketing team to reach the desired audience most effectively.
- Proofreading advertising material before launching campaigns.
- Coordinating and overseeing the development and launch of campaigns.
- Negotiating with stakeholders to ensure the most cost-effective deal structures.
- Managing budgets and monitoring campaign costs and ROI metrics.
- Tracking and presenting campaign data such as views, click-through rates, engagements, and customer conversion rates.
- Monitoring audience and media trends, practices, and new technologies.
Job Requirements
- Bachelor's degree in Marketing, Communications, or a related field.
- 1:2 years of experience in media buying, preferably in healthcare.
- Good communication, reporting, and negotiation skills.
- Organizational and multitasking abilities.
- Attention to detail.
- Critical thinking skills.
- Ability to fast learning.
- An inner belief that the sky is the limit.
